Over the past few years, there has been an increase in the number of people watching video ads. This includes purchased and ad-supported movies on YouTube. The Google-owned platform enjoyed a 125% jump in TV shows and live content, it witnessed a 250 per cent increase. With social distancing guidelines across the globe, the platform is seeing an increase in the number of people who engage in the social media platform live on TV, according to the company statement.
Often, many people would watch or stream videos live on YouTube on their smart devices. Recently, in a Nielsen Study commissioned by Google, 18+ of viewers are watching videos on their TV screen compared to those watching on linear TV, said Debbie Weinstein who is the Vice President of the Global Video and YouTube solutions.
With the growing number of active users, YouTube on Thursday announced several plans including Brand Lift measurement on the TV screen. It also announced an array of flexible formats for any content cast onto the TV screen. These measures are aimed at helping users/advertisers to navigate and rapidly adjust to the globally changing environment.
Currently, more people are also consistently gravitating to fresh and new YouTube content that creators post on the platform each day. For the past 7 days, there have been more than 60% of YouTube viewers who have signed up and published content in the past 7 days. This is why YouTube is accelerating the launch of additional measures for YouTube on TV screens. For its viewers and active users across the globe, this means optimizing measures for interactivity and big screen.
“This will enable marketers to make informed decisions about ad performance and better optimize streaming campaigns in real-time whether they are using Google Ads or Display & Video 360 for both reservation and auction campaigns,” said YouTube.
https://newstodaynet.com/index.php/2020/05/09/youtube-plans-for-further-advertisement-push/