Currently, there are more than 5 billion videos watched on YouTube across the globe. Videos are widely sought after, and they play a major role in enhancing marketing and advertisement campaigns across the globe. For start-ups, you cannot ignore videos, you must embrace them this year bearing in mind that there is tight competition. Therefore, for your marketing drive, you need a powerful tool, video, to enhance your operations.
Undoubtedly, Google Trends shows that inbound marketing has been powerful but gained a lot of relevance in 2010. The whole idea of using videos in marketing helps in promoting brand visibility to gain customer trust and enhance engagement. Through videos, start-ups can share valuable content with existing and target prospects within the target market.
With many start-ups, digital marketers and business brands still tap into video marketing. It helps your business to stand out and thrive even with cut-throat competition. While Pay per Click advertising is still key, it is obsolete, especially for start-ups. This is because there is a need to build blogs, explore social media marketing platforms, as well as mobile marketing. Video can, therefore, help you to achieve the desired results across these platforms.
Video marketing is an efficient marketing tool among B2C and B2B brands. It offers great engagements, is adaptable and effective. Wyzowl also shows that more than 63 per cent of start-ups as well as businesses can easily be absorbed into their promotion strategy videos. As a business owner, you need to consider adding videos to your marketing and advertising toolkit. Video is the most ideal when it comes to levelling up to your business start-up and strife in the market.
Videos are vital and ideal for your start-up growth and is an essential tool for building brand visibility and brand publicity. Video is an excellent digital marketing strategy for start-ups that worked in the past, still works today and will still work for many years to come. Videos are excellent and perfect for building a great clientele and network.
https://e27.co/why-every-startup-needs-to-embrace-video-marketing-in-2020-20200221/