Videos have been widely used to engage clients and for building the best brand visibility. According to Wyzowl, 84 percent of clients are more likely to purchase a product they have seen or watched its video. However, for many brands, the challenge remains in trying to ensure videos stand out and match the needs of clients amid tight competition in the market.
In recent studies by industry experts, lots of videos are uploaded on YouTube every minute. This can account to 300hrs of video uploads on the platform that also attracts 90 per cent of users that watch the clips online. Similarly, for 95 per cent of video marketers, videos play a very significant role in exploring and understanding a product or service even better. The question remains, how do can you make your videos to stand out and build solid brand visibility?
Generally, there are two approaches you can take. First is to build your strategy. Have a good plan or strategy. This is from the time you get started to the time you post your video for marketing. Your objective should, however, be focused on your clients, existing and potential ones.
Secondly, you need to enhance your brand visibility by creating and developing videos for YouTube. Start with the YouTube search bar and explore the suggestions that the platform will curate. You can type in a keyword and you will have lots of options including the most competitive keywords to use in your video marketing strategy. A rule of thumb is to choose keywords with quality content that will help to add value to your campaign and to your business.
Remember, by targeting a content angle at the beginning, it boosts your ranking factor because you will use less competitive keywords. Most importantly, it increases your client or viewer engagement, since they get quality content on a keyword they are specifically looking for.