The video production industry is embracing advanced technologies every year. This has led to an overall increase in profits, investments and conversions. Many businesses promote their products and services using marketing and advertisement videos. This is because video is efficient, effective and reliable promotional that addresses a larger clientele within a short span. With a large number of social media users, here are top trends that are shaping the future of video production industry.
Vertical videos
Vertical videos are on the rise because of a large number of smartphone owners. As such, the number of people who are watching or downloading videos is high and is growing by the day. What is even more exciting is that videos are designed for high compatibility on different platforms. Therefore, smartphone users can download at their convenience. This makes business owners communicative, interactive and more engaging with their clients.
Cinemagraph
Cinemagraph is also a growing trend that has seen more leading brands opt for the strategy in video production. It involves the use of still photo that appear in repeated movements. This happens based on the segments or photos uploaded by the company. With modern editing apps, you can create quality photos, fusion films and images to create a unique illusion that users can watch the images in animation form.
Virtual Reality
Virtual reality is an incredible technology that is quite popular in the gaming industry. Virtual reality allows you to create great experiences that change the mind-set of clients, play harder, work less and learn more. In this regard, virtual reality is a trend that is taking the entertainment industry by storm. This is a trend used in different industries including the medical industry among others. It also helps businesses to keep their clients engaged and to hook them to their businesses.
Long-form contents is also a trend that is shaping the industry. It is effective, durable and highly revolutionary. Other trends include documentary storytelling that enhances the quality of a video ad.
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