Perlow Productions a renowned video production company is exploring the possibility of virtual graduation amid coronavirus pandemic. It is setting out to toss the cookie-cutter video production idea out there and make virtual graduations a success. While pairing with different organizations including marketing firms, businesses, public relations agencies and non-profit organizations, the company will produce quality immersive videos designed for sales and marketing, recruiting and training of employees as well as promotions.
Perlow Productions had been operating smoothly until the coronavirus crisis hit. Like many businesses, the company needed to pivot. “When all this started a couple of months ago, we didn’t know what we were going to be able to do as a video production company,” Perlow Productions President Mike Perlow said. “We realized that there was an increased need for live streaming and also for video in general.”
As such, the company settled on the virtual graduation idea. The Marlton based company had already begun collaborations with other companies including Cherry Hill East, Ewing, West Windsor-Plainsboro North, West Windsor-Plainsboro South and North Plainfield high schools. It also partnered with Rosa middle schools in Cherry Hill and Beck.
With the new move, Perlow Productions is using the same virtual technology approach on marketing and promotional videos to virtual graduations. This means the virtual events are not just simple live streams of a principal reading out names but an experience that brings about real memories.
“Each school’s graduation production is going to be different even within the five schools in Cherry Hill,” Perlow said. “They are not going to look the same. The structure isn’t going to be the same. We want schools to make their ceremonies different and make them their own. Our goal in all of this is that when families and graduates watch these, they are blown away by how cool and fun they are.”