TikTok, a powerful and one of the commonly used social media platform can foresee more DIY videos and live broadcasts as a spice to life. Over the past few months, TikTok has witnessed a surge in the number of video consumers amid coronavirus pandemic. Its use skyrocketed with the help of exciting features that include: quirky, short dance and lip-syncing videos. As such, the social media platform can bet that in the future, there will be more educational and enjoyable live broadcasts content on its platform.
Bryan Thoensen said that during the entire period of the coronavirus crisis, TikTok has attracted more users who are experimenting with different types of videos. This includes an array of clips on topics such as cooking, fashion, beauty and sports among other video niches. TikTok is also focusing on live video, a feature that allows fans to enjoy a more realistic experience, especially when something is unique and new. Users also want creative content that brings them immense joy during the entire quarantine period.
“It’s not just music. It’s you know, all these different formats, from cooking to Q&A to a little bit of a variety of show,” Thoensen said. Thoensen remarks offer a clear glimpse into TikTok’s future and what it could hold for many of its users across the globe.
While taking on major players including Facebook’s Instagram, Pinterest and Google-Owned YouTube, TikTok could explore more DIY project videos to help users to spend more time on the app. It also helps the organization to rope in a lot of dollars. Thoensen further said he thinks future educational content will be a better and a major part of the platform within the next 12 and 18months.
TikTok’s focus now is to tap on an array of avenues that helps to generate revenue, ads and new features. Thoensen also talks about imagining how users would love to enjoy scuba diving and more information on the same.