With changing business environment, brands are exploring different marketing and advertisement options to promote their products and services. State beef councils are partnering with relevant stakeholders and bringing their ideas together to explore possible digital advertising avenues. In ‘What’s for Dinner’ ads, the efforts have been greatly enhanced to promote the business even in consumer abundant regions across the U.S.
The councils are also working closely with the National Cattlemen’s Beef Association, a top and popular Beef Checkoff contractor to efficiently provide for up to 70 million clients while creating 733, 000 visits to beef. Across the council’s website via Google advertising, generating an estimated 56 million video views on YouTube and related platforms is already a positive move.
So far, 17 state councils have established a state footprint media campaign that features Beef Ad across the states. Four multi-state collaborative campaigns have also been created with more states focusing on different regions including Western and Southeast United States and top 5 Midwest states with various campaigns targeting beef clients.
With the partnership, the councils are targeting advertisement platforms including YouTube Video Advertising, Google Search Advertising and Spotify Audio Streaming. Platforms such as Google Search Ads delivers thousands of clients to the ads and directs them to the website. YouTube ads also showcase beef via the power of digital advertising bringing a lot of inspiration to clients.
Similarly, with the new normal, amid the coronavirus pandemic, YouTube is the new TV. It has attracted billions of viewers across the globe. Spotify on the other hand is the fastest and the world’s largest radio streaming platform characterized with a lot of radio ads that brings life to the amazing world of beef as well as beef’s signature Copeland Rodeo music.
According to Buck Wehrbein, a Nebraska cattle feeder and the chairman of the State Beef Councils federation, the digital campaigns and ads can be used on national and state developed platforms. This helps in leveraging funds from the state and national developed content.