Time is valuable when it comes to advertisements. Good marketing adverts should capture the attention of target clients in seconds. This is to enhance its efficiency, leave a lasting impression to give a make a game-changer brand status or image in the market. This is why short format video advertising has been gaining enormous popularity over the recent past. Within 15 seconds or less, short-format video advertising can achieve a lot and generates a lot of potential for business growth.
Video has changed the advertising world from the television commercial. This is because of the shrinking attention span of most consumers that has forced companies and organizations to settle for short format video advertising. This includes insurance companies, fashion and cosmetics, pharma, banking, advertising and marketing sectors among others. These industries are moving away from the cookie-cutter, one size fits all kind of organizations and embracing modern advertisement innovations.
With mobile applications and easy access to internet services, user-generated content is thriving by the day. This can be attributed to the active and ever-growing user base. Given the amazing potential offered by mobile platforms, major and small industry players are challenged to embrace the reality and focus even more on short format video advertising strategy. It is a platform that offers major traction and quality consumer-level engagement.
For companies that have already embraced short format video advertising in product launches, they have enjoyed enhanced brand visibility. The results are encouraging. With recent campaigns by OLX and ITC, it is clear that this form of advertisement is enabling brands to achieve more in their marketing and advertisement strategies.
Furthermore, social media or digital marketing and advertisement has continued to enrich businesses. These platforms are not only brand custodians but also very effective tools that help organizations to achieve the desired results in their marketing campaigns.
In India and across the globe, patterns and consumer consumption behaviours is simply amazing. It is a millennial world with a well-informed population. As more brands target clients while consumers embrace the efforts of such brands thus, generating the desired results.
2 Comments
Best SEO Service
Awesome post! Keep up the great work! 🙂
SEO Services
Awesome post! Keep up the great work! 🙂