The power of visual imagery can never be underestimated in the world of marketing. It allows you to connect easily with clients, market your products and services while promoting your brand image. For so many years now, many brands have leveraged visual imagery and have seen the number of their followers or clients grow tremendously. This is because video content creation continues to evolve with modern trends offering more unique ideas for the production of top-notch, engaging and more relevant videos.
In marketing, videos help deliver the right message. Viewers can retain 95 per cent of the message in a video clip than when reading in a text. This is because the human brain is wired in a unique way for image and video content. As such, it can process a lot of visuals 60, 000 times faster compared to read content. This is why across social media platforms, videos can easily generate more than 1200% shares and boost the purchase intent by 50 per cent.
Undoubtedly, as 2020 offers perfect opportunities for marketing, the rush to video is on. You need to take advantage of the efficiency and effectiveness of the marketing strategy to realize your marketing goals. Today, many clients are using smart devices. They can access videos round the clock. What’s more, there is a boom in digital media that has continued to enhance video consumption patterns. Therefore, you no longer have to rely on traditional video content production strategies. Use modern trends and achieve the best possible results.
With video, you can rise above the industry noise. You should understand that many online users get exposed to different videos more than ever before. In this case, create unique, short and clear videos that focus on your brand and addresses the needs of clients. This will give you the best content that can stand out. Remember, it is estimated that by 2022, the video will generate more than 80 per cent of consumer online traffic. Strategize and make the most of video in your marketing campaign.
https://customerthink.com/the-rush-to-video-is-coming-are-you-ready/