Video Viewability Contest May Start Trend in Making Online Ads Compatible with Other Media Tremor Video, Inc. takes a road sometimes traveled by maximizing corporate stewardship and social responsibility to create a forum for new video viewabili... Read more
Crime-Fighting is Vital New Function for Online Video Ad Companies Companies in the digital advertising field find themselves running protective programs and coming up with security practices that virtually provide them with their own policing p... Read more
comScore Video Rankings Reveal Leaders Retaining Positions The American Internet analytics company comScore has just released its data on America’s online video watching habits for the month of June 2014. The categories are for top 10 YouTube vi... Read more
Why YouTube is Now Bigger than Facebook in the US Social media, like many terms in the interactive venue, is tied to the rise of a very successful brand. That brand, as all of us know, is Facebook. These terms catch the public imagination first... Read more
TubeMogul IPO: A Mid-Range Start Up Enters the Public Financial Domain IPO investment firm Renaissance Capital announced Monday July 7 that TubeMogul, a platform and digital ad campaign management services provider, is planning to raise $75 mill... Read more
The New YouTube Content Strategy Framework Video ads will now have differentiation to address consumer needs. Where YouTube concentrated on audience engagement build-up before, it has created a necessary classification framework to help advertis... Read more
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