Mobile video is the new arena for online ad supremacy Players big and small are gearing up for the new arena for online ad supremacy – mobile video. In fact, with traditional advertising companies trying (the word for it is scrambling, really) t... Read more
How smartphones are changing the video ecosystem Spy Kids fanatics will predictably grow up, but not out, of their cherished visions of wearable ultra-high technology. This is why smartphones and similar devices are changing the video ecosystem,... Read more
Analyzing the Facebook focus on mobile video ads There is the obvious fact that 60% of Facebook’s ad profits come from mobile video ads. There is the not so obvious fact that Facebook has tested its product and has found it the more viable and p... Read more
Advertisers prepare for screen-agnostic convergence of video and TV That was the way to do it – the premise was to develop designed-for-each-device platforms and apps to make interoperability viable across a spectrum of online computing devices... Read more
How YouTube TrueView Advertising Sets the Pace for Creator Content YouTube continues to add excellent programs that make things easier for everyone. Its recent TrueView advertising format, for example, is another industry-leading innovation that... Read more
YuMe’s Multi-Screen Interactive Video Ad Unit Arrives Digital video brand advertising for interactive TV gets a new boost with YuMe’s first-in the-market multi-screen interactive video ad unit arrives. It is called Ngage, (derived from its multi... Read more
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