Mobile video is the new arena for online ad supremacy Players big and small are gearing up for the new arena for online ad supremacy – mobile video. In fact, with traditional advertising companies trying (the word for it is scrambling, really) t... Read more

Analyzing the Facebook focus on mobile video ads There is the obvious fact that 60% of Facebook’s ad profits come from mobile video ads. There is the not so obvious fact that Facebook has tested its product and has found it the more viable and p... Read more

Advertisers prepare for screen-agnostic convergence of video and TV That was the way to do it – the premise was to develop designed-for-each-device platforms and apps to make interoperability viable across a spectrum of online computing devices... Read more