LinkedIn, a popular social media platform has been used by brands and advertisers over a long haul. Soon, advertisers will be in a position to retarget video views and incorporate lead gen ad units via an updated campaign manager. Currently, it is growing to be one of the strongest platforms for an array of businesses bearing in mind that it has expanded its video marketing offering. With the new retargeting options by video view objective, the platform is now offering most advertisers an exclusive opportunity to tailor their needs to match their advertisement and marketing funnels needs.
Currently, the platform is in a position to offer a comprehensive funnel solution to users, marketers and advertisers. This follows a substantial increase in the conversion rate and reduction in single cost conversion. “The new marketing capabilities for lead-gen forms and video enable us to complete the full-funnel strategy we’ve been implementing on LinkedIn. Since using the new remarketing capabilities for lead-gen forms and videos, our conversion rate has gone up by 20 per cent while the cost per conversion significantly reduced by 24%,’’ said Marit van der Louw, Top desk international content marketer in a recent statement.
According to Morten Jensen a senior marketing manager, LinkedIn has already tested retargeting by lead-gen forms against our normal targeting tactics. It found out click-through rates to be three times higher. Even though in an earlier process, the platform found out the generated leads from retargeting are relatively higher based on marketing qualified leads rate to sales qualified leads.
Retargeting by video view also works across LinkedIn Audience Network and LinkedIn so that brands can easily deliver their messages via a potential client’s journey on a desktop or across mobile. In a statement, LinkedIn also noted that as the business community transforms, brands must reach and engage clients on what matters to their businesses. This is because shifting business needs and changing marketing budgets could mean more pressure than ever before.