At present, many mobile users use different apps to create engaging videos. The number is growing by the day. More than 50 per cent of mobile users create quality videos for video advertisements and marketing. Today Nike, a leading sports company, has increased Instagram followers to 12 Million users monthly through engaging video advertisements. What’s more, more brands are still looking for ways to create engaging videos for advertisements.
Research shows that many clients are more willing to purchase from a brand that advertises its products through engaging videos. In this case, there are formats that you can use to create the most effective and engaging videos including:
- Click to play is a format that helps you to create standalone videos. Here, the viewers will have access to present a static image giving users an option to watch the video and get the advertisement message.
- In-Stream video format is a strategy that involves creating videos that play at the beginning of the end of a video clip. The videos are designed for advertisement, marketing and branding purposes. Therefore, clients can comfortably watch videos, view the content and will get hooked to the ad.
- True view format is an amazing strategy that YouTube has used over a long haul. It stands out as one of the most effective and efficient strategies for creating compelling video adverts. The strategy follows a unique unconventional approach that shows your brand products and services. It also makes your brand stand and gives it life. Today, True View format is widely used by different companies to create documentaries on brand history.
Furthermore, it focuses on the brand history and helps your clients to understand better what your brand is all about. It markets your products and services, while giving your brand the desired authority to give you a cutting edge against relevant competitors. True View helps you to create videos that give your brand unsurpassed power.
https://ventsmagazine.com/2020/01/16/tips-for-creating-compelling-video-advertisements/