Running a restaurant business in modern-day may not be easy as ABC. However, with video marketing, you can enhance your marketing drive and achieve the desired results. Today, creating and sharing videos has been made easy thanks to advancements in phone and video camera technology. This allows you to create exceptional videos and upload them to the internet with ease. This is not only a possibility and an opportunity, but also a requisite for your business.
In 2017, Mark Zuckerberg, Facebook CEO discussed the significance of video in the world and the future of internet marketing. Mark mentioned that video marketing is a powerful tool and a mega-trend that every business should be on par with. He further stated that by the end of 2019, most Facebook features will be focused on video. This has come true and indeed video isn’t only the future, but also the present as confirmed by the following stats;
- Snapchat videos get more than 10 billion views daily.
- 62 per cent of all video watching is on mobile devices.
- 49 per cent of video consumers say that their consumption rate continues to grow every year.
- 50 per cent of the population watch online videos daily either on phone or on the computer.
With such stats, you should be aware of some of the most essential video marketing ideas to optimize for your restaurant business. They include;
- Vlog Videos
Vlog videos act the same way as blogs but now in video. They are easy to create and offer more consistency and commitment. To make the most of vlog videos, you need to keep in mind your audience and generate content that cares about them.
- Video Tour
For a restaurant, a video tour of the menu can work magic. Create a short video of your menu while focusing on your clients. Make it special and focus on great ideas such as what goes into the menu, the recipe, how the dish is special, how you created it, how your customers can resonate with it and what was your driving force to generating it.
- Tasty Style Videos
Tasty style videos allow you to share your recipes and menu as you taste the food.
- Behind the Scene Videos
Behind the scene, videos showcase how you prepare your food offers a spotlight of your staff and much more.