Live video is one of the commonly used marketing and advertising mediums used by many brands online. Across major social platforms, you will find many videos that help brands to easily connect with their audience. However, according to experts, members of Young Entrepreneur Council, there are different approaches that you need to employ to help you get started the right way and to make the most of live videos. The experts believe that by tapping into live video marketing is quite rewarding if you;
- Introduce your team so that your target audience can see and engage with who is going the extra mile to keep the company going. Therefore, it is a step that humanizes your brand and allows you to engage with clients and creates room for healthy conversations, says Stephanie Wells, Formidable Forms.
- Host an AMA, ask me anything kind of questions helps to make your live videos more engaging. These are quite common and effective on social platforms that includes Instagram, Reddit and Facebook. According John Turner, SeedProd LLC, and the results of hosting an AMA is usually greater when building brand loyalty, giving your clients flexibility and the freedom to understand your business better.
- You should also interview a guest interestingly and engagingly to create the best live videos. Interviews are a perfect way to pass informational content that can also be converted into written article, says Syed Balkhi, WPBeginner.
- It is also great to host a live contest. Most importantly, host an exciting live video contest, it encourages clients to stay tuned and grab their attention. According to Jared Atchison, WPForms, create contest that prompts viewers not to miss your live chat.
- According to Karl Kangur, Above House, you need to challenge yourself. It is one of the best ways to create accountability and allow your audience to understand what to expect and explore various approaches to get a medium that works best for you.