Facebook is an incredible and popular platform. It continues to bolster an array of video initiatives to generate more IGTV revenues. This is a clear indication that the company has good plans to test its ads on IGTV, Instagram’s latest developed video application this spring. The social media giant also intends to sell most of its ads to IGTV to enhance IGTV monetizing efforts. Reportedly, Instagram is aggressively working on vital deals with its top video creators for testing ads on IGTV.
With the increased popularity of many online video ads, solid adoption of top video apps, rising video content and watching hours, it is strongly believed that Facebook ad revenues will increase tremendously. Notably, most ads revenues remain one of the companies key growth drivers. In 2019, Facebook ads accounted for 98.5 of the total company’s revenue. This was a positive move that further strengthened ads endeavors and strongly aided the stock in boosting investor confidence.
Consequently, one of the latest moves by the company is tailor made to help the company to gain more traction and build a team of loyal investors in the coming terms. When you think of price performance, the company has also enjoyed 6.1 percent returns over a year against that of industry’s 15.9 decline. Similarly, the move will help the social media giant to expand its footprint further and grow its operations in the video market. This is especially with intense and growing online competition and ad efforts by many industry players.
With the IGTV ad plans, the company has achieved a cutting edge against other players including Roku ROKU, Disney’s Hulu, Amazon AMZN and Alphabet Google. These are top companies that are also leaving no stone unturned to capitalize on the growing online advert spending worldwide.
YouTube’s Alphabet also holds a dominant position in an online video market that generated over $15.1 billion of total revenue in 2019.
https://finance.yahoo.com/news/facebook-online-video-ad-plans-145402519.html