In the past, birthday, greetings and graduation cards were highly personalized with animated and flashy texts. The recipient would feel very special due to personalization features in the cards bearing in mind the time and effort used to create such. Today, video companies and brands are exploring the power of personalization to create customized video content for each production. Generally, personalization is a very powerful tool used by brands and marketers to look and identify ways to build great and better connections with their audiences.
In video marketing and advertising, personalization is vital in two different ways. It helps to build and gain consumer attention. It also helps to build a quality and stronger connection by offering clients tailored experiences. Today, many people are often subjected to marketing and advertisement gimmicks from different directions. With advancements in technology and cut-throat competition, typically, the old approach won’t help much. This is because clients and consumers won’t necessarily feel quite special if you just include a company name in a newsletter or video clip.
The good news is that technology has made it possible for companies and brands to create more unique and powerful experiences for clients. Netflix and YouTube, for instance, are amazing platforms that provide quality and best-personalized content for clients. This is based on carefully researched data that reflects their age group, interests, viewing history and geography. Therefore, marketers, today can easily integrate personalization in an array of marketing and video advertisement assets including banner images.
Furthermore, personalization of video content helps brands to build and focus on the scale of their target audience. Based on your goals, you can use different personalization approaches such as using consumer data for a larger audience, using prerecorded clips for medium scale audiences and using fully personalized video images for small scale audiences.
With the above approaches, exploring creative possibilities and experimenting with great ideas would push your video content marketing wave forward.