Cross-screen video advertising advances in Asia-Pacific market
The projected global growth for video advertising is being predicted to reach several hundreds of billions five years from now. Videology, as one the largest global advertising platforms, shows the brightest news from the Asia Pacific region, with video ad campaigns running on multiple screens doubling after a quarter. There is now a wide variety of screens available on computing devices – this has made cross-screen viewing an enhancing, if not necessary, experience for those who want to maximize their time by simultaneously having all their devices online for cross-referencing. It is a flexible way for having your options at hand.
Video content nowadays is proliferating at exponential rates – and content creators are making content that can run on several screen types. Advertisers have naturally followed the trends – and video ad platforms with them. The key concept in cross-screen viewing is having new programmatic viewing available on the best screen. Industry standards are such that these screens have their own specialist platforms that perform in uniquely viable environments. Viewers now have the advantages of TV-like viewing with none of the hassle of having to patiently watch them all of them before the program moves on to the actual chosen content – they merely have to click out and access the video proper.
The going deals nowadays are guaranteed CPMs with flexible pricing. This can only mean that ad companies will want to have as much view time potential in social media sites and video channels as they can. The Asia Pacific region does not lag behind in screen-agnostic campaigns, and perhaps may be a global market barometer as it has registered the most significant advance for multiple-screen viewing in any region so far. It is a vast, progressive market with a more challenging scope for video content demands than Western markets, for example. Advertisers like the challenge so much that programmatic ads always have some elements that provide some traction for the APAC markets. This does not take away from the elements for other markets – it is a matter of knowing how to balance the elements in such a way that it can access audiences across regions – globalization is one aspect of online potential that has become reality in advertising.
Despite the technological gaps still to be addressed, advertisers trust providers to reach targets audiences on a variety of devices. Screen-agnosticism is a combination of both advances in technology and more flexible video protocols, and the best and biggest sites have cornered the market on the current craze for the programmatic viewing model. This spells excellent delivery and content all along the line.