Autoplay Video Ads to Run On Smartphones Thanks To Pointroll Autoplay video ads have become pivotal, when it comes to marketing. Most advertisers use this as a simple way to get their produc... Read more
Can Video Advertising Keeps Up with the Demands of Wearable Technology? Wearable technology is the latest craze in the world of fashion today. Gone are the days that wearable technology can... Read more
Genesis Media Announces Partnership with Moat for Attention Analytics and Viewability in Video New York City-based company, Genesis Media has joined the leading group of publishers, marketer... Read more
How Our Brain Reacts to Video Ads Do you know why people react to video ads differently? Brands may create beautiful video ads to promote their products and services but it is the viewers’ r... Read more
Video Advertising Gurus’ Top Rated Tricks If you are a neophyte in the video advertising game, it would be helpful to know the top-rated tricks shared by video advertising gurus to set you i... Read more
How to Increase Online Video Results and Measure Them Do you have already a video ad posted online? Do you know how to determine if your video ad is working effectively? These are questions... Read more
7 Most Promising Video Advertising Platforms for Marketers Based on eMarketer, the digital video market is forecasted to grow by 39% in 2014 and 29% for online video advertising by 2016. As... Read more
The 2014 and 2015 Global Ad Spend Forecasts Jerry Buhlman, CEO of global media giant, Dentsu Aegis Network has published his updated report and forecasts for advertising expenditure in 2014... Read more
Programmatic Video Advertising Survey Result for 2014 Programmatic video advertising has grown beyond its real-time bidding roots – this is according to the survey made to 350 plus marketing... Read more
Ad Budgets Are Headed In-House Because of Programmatic Buying It seems that ad buying is headed back home. The current programmatic model that is so popular nowadays is an extension of SEO o... Read more