Video advertising has offered immense benefits to brands when it comes to promoting their products and services. It is equally effective in enhancing brand visibility. However, the competition is tight and 2020 is the year for brands, marketers and advertisers to make the most of video advertising. This is because the interactive video is creating more opportunities for brands to achieve their marketing goals. Consumers just like brands love videos.
Undoubtedly, video is an effective, interactive, powerful and engaging marketing format. From the sound, image or sight to motion features, the video offers a platform to communicate ideas, feelings, lessons and entertainment. With these, brands can leverage and optimize short-form videos to tell their stories. Connecting with clients is also easy at a personal level with clients. With an increasing number of mobile phone owners, brands need to utilize mobile for their advertising.
Mobile video will shape the future of advertising as it offers a unique blend of the type of audience to target, scaled distribution, and demonstrated measurability. Therefore, brands can easily deliver the message they want in an advertising campaign. Mobile video is equally a platform that will continue to grow and a solution that delivers connective brand advertising and messaging to a large audience. It is engaging and is high impact.
With mobile video, brands can also create personalized videos. Personalized video content is a huge buzz in online marketing and advertisement. As such brands can build solid relationships with audiences by creating videos that provide unique experiences specifically tailored for them. Through mobile video, clients can also make sound and informed purchase decisions.
While online video personalization has been around for many years, the increased significance of mobile video makes the strategy ideal for 2020. Already, some brands are using the strategy and are taking off on a good note. Furthermore, there are many apps that brands can use to create a mobile video to reach their target audiences and influence their purchase decisions.